What’s Your Type? - Understand Your Distinctive Personality

The Myers-Briggs Type Indicator assigns people into 16 personalities based on their tendencies to think and act in particular ways. What’s Your Type? introduces each personality type by matching them with different art work. Each type is represented by a famous art work to help readers understand how art and personality connect.

Voice: Diverse, Bold, Imaginative

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Explorer - People who are sharing observant and prospective traits. Some obvious traits of Explorers include innovation, energy, flexibility, and spontaneity. Explorers have difficulty focusing on one thing for a long time. Their traits are like Pollock’s work which show fearlessness and boldness.

 

Sentinels - People who are sharing observant and judging traits. Sentinels prefer to collaborate within a set of rules and avoid risky situations. Some words to describe them are practicality, a focus on order, and stability. Joe Zucker uses the grid to create the perfect balance and orderly art piece, just like sentinels.

 

Analysts - People who are sharing intuitive and thinking traits. Some words to describe Analysts are rationality, independence, and intellectual excellence. By utilizing math and geometry, Da Vinci used the golden ratio to create many famous art works. Sharing similar ideas, Analysts are also good at math and physic, and they make decisions with their heads rather than their hearts which shows their rationality.

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Branding - 150°

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