Evoke - Custom Nostalgic Scents

* GDUSA Magazine’s 2022 American Graphic Design Award

As humans, memory matters to us. We have strong emotions connected to past experiences. However, how do we evoke those memories when we want to? Smell is the strongest of our senses and in particular sparks a flurry of emotional memories. Evoke is a scent company that creates nostalgic smells which bring back the memories and emotions of the past. Customers fill out a questionnaire that helps them to identify their customized special scent. The scent is then sent to customers in optional forms: reed diffuser, room spray, and travel vial.

Voice: Novelty, Original, Soothing

+ Concept + Brand Identity + Collaterals + Website + Copywriting